LinkedIn promoted ad is a sponsored job advert which contains an image and a short text. The ad is sponsored and shown on the LinkedIn feed. When a candidate clicks on the ad they will get redirected to the full job ad in Grade Varbi. The ad is sponsored with the chosen price and is targeted both geographically and to specific competencies, job titles, business bransch, education etc.
LinkedIn Premium ad is a pure text ad and is shown for 30 days. These ads contain no photos nor shorter text and look exactly like the ad published in Grade Varbi. They are targeted to geographic area and specific job titles, keywords and competencies. These ads are shown under the Job slot on LinkedIn. Potential candidates get email, app notifications etc. For the ad to be as effective as possible, use shorter titles for the ad so that algorithms work in the best possible way.